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Alliance Laundry Completes Acquisition of Primus Laundry Equipment Group

Lead Laundry and Catering (Pty) Ltd and Alliance Laundry Systems have a relationship spanning 3 decades. Alliance manufacture Lead’s key Speed Queen product range and have now acquired the Primus Laundry Equipment Group in Europe, allowing for exciting new product opportunities for Lead Laundry and Catering’s customer base…. read on


Ripon, Wis. – March 7, 2014Alliance Laundry Holdings LLC (“Alliance Laundry”) today announced that they completed the acquisition of Primus Laundry Equipment Group (“Primus Group”).

Alliance Laundry is an indirect subsidiary of ALH Holding Inc., a portfolio company of the Ontario Teachers’ Pension Plan managed by its private equity investment division, Teachers’ Private Capital.

Primus Group is headquartered in Gullegem, Belgium with production facilities in Pribor, Czech Republic and Guangzhou, China; and sales offices in France (Lyon), the UAE (Dubai), Spain (Barcelona) and Hong Kong. Primus Group markets commercial washer-extractors, tumbler dryers, ironers and feeding and folding equipment under the Primus, Lavamac and Deli brands. With approximately 640 employees, Primus Group net revenues for 2013 were approximately EUR 87 million.

Mike Schoeb, Alliance Laundry’s President and CEO stated, “Primus is a great strategic fit for Alliance. We view their management team, customers and focus on durability and reliability as complementary. This important acquisition provides additional product breath, significantly expands our international footprint and provides unrivalled scale in the commercial laundry industry.”

This is a very exciting development for the Primus Group which opens up many new opportunities for our company and our distribution partners. We are pleased to join the Alliance family, and we look forward to our continued success as we work together to execute on potential synergies and drive global growth,” said Eddy Coppieters, Primus Group’s CEO.

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