A new self-service laundry concept is making laundry day a breeze.
A foreign notion to South Africans – a laundromat that employs no staff and accepts only digital payments – The Wash Bar is changing what used to be a tedious chore to an easy and relaxed experience.
Initiated by leading property management company, City Property, the first Wash Bar was launched in 2021. Since then, five more have been rolled out with another three more on track to launch before the end of 2023.
No two Wash Bars are the same, each one is unique and features fun, vivid and interesting elements which are selected to entertain customers and enhance their laundry experience like a seat shaped in the form of a washing drum. The themes are inspired by the dynamics and interior of the building and existing décor.
At The Fields for example, The Wash Bar is bright, bold and cool for students.
The Park Shopping Centre’s features a complementary bright pink flamingo graffiti mural to the centre’s park theme with greenery and leaves.
At Sharon’s Place, a residential building with a more established tenant mix, they did something more toned down and mature and that complements the existing surrounds.
Tenants and customers appreciate the new take on the traditional white laundromats with touches of bold colours and playful features – all carefully thought out to impress and keep customers returning to these attractive spaces.
The digital payment mechanism enhances the seamless experience even more, with no risk in terms of carrying cash or not having the correct change. The team monitors the operations remotely and is able to ensure prompt customer service where necessary. Having built their in-house expertise, the self-service laundry team at The Wash Bar is looking to expand even more.