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About us

Africa’s No. 1 Laundry Equipment Supplier

  • World leading laundry equipment brands
  • Suppliers at the cutting edge of technology and design
  • Key supplier relationships all in excess of 25 years
  • Uncompromising product quality and technological superiority
  • Widest equipment range
  • World class full national and continental after sales service
  • Unparalleled breadth of experience
  • Deepest knowledge and resource base
  • High level in-house CAD office
  • Full turnkey service
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Africa’s Most Knowledgeable Experts

We have grown up in laundry – our fathers and mothers raised us in the business. For our entire Board of Directors, it’s all we have known in our professional lives. Our staff are family – 17 of them (50% of our original staff) have been with us for over 20 years.

We’ve been around long enough to know that yesterday doesn’t count. Today and tomorrow are all that matter. We know our future is inextricably linked to that of our customers. Our customers success is our success. We ARE partners in their business and we strive to act accordingly. Our customers are family too, and our greatest source of pride is always the longevity of our relationships with them, and their consistent loyalty to us.

We are good, but we are not perfect. We learn every day from our customers, and we use that learning to improve what we offer you. In this way, we are confident we will continue to offer you something special.

We promise to deliver

A corporate focus that puts our customers first in everything we do – world class solutions aimed at uncompromising quality in finished product, and incorporating perfect balance between technologically superior product, simplicity in process and sustainability – all with the environment and minimum energy consumption in mind.

Expert advice in a dignified, humble, professional and personal manner with responsibility and accountability as clearly defined priorities.

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We promise to deliver

A corporate focus that puts our customers first in everything we do – world class solutions aimed at uncompromising quality in finished product, and incorporating perfect balance between technologically superior product, simplicity in process and sustainability – all with the environment and minimum energy consumption in mind.

Expert advice in a dignified, humble, professional and personal manner with responsibility and accountability as clearly defined priorities.

contact us today

Why we are Different

Lead Laundry and Catering (Pty) Ltd has it’s origins operating out of a small Durban office in 1986.

The name ‘Lead’ was derived from the initial letters of the words in the original company name – Laundry Equipment Associated Distributors cc, and from very early on the word ‘Lead’ was considered central to the company’s vision and how it wished to be perceived in the industry – as the leader.

The company has over the years expanded to offices in Johannesburg, Durban, Cape Town, Bloemfontein and Nelspruit with its Head Office relocated to Johannesburg in the mid 90’s, where it remains today.

Lead is particularly proud of the longstanding relationships it has developed with its suppliers – these are relationships which in most cases have been built up over the greater part of 25 years, and the friendships developed as a result add significantly to the depth and strength of the business relationships they support.

Lead’s suppliers are world leaders at the forefront of technological innovation, and so the company is always confident of being able to offer its customers contemporary and relevant product innovations which are underpinned by quality manufacturing processes and approvals.

Lead’s businesses continue to be run today with the same values, principles and ethics as the business that was founded some 28 years ago; where value, personal customer service, continuous improvement, honesty, accountability, humility, social responsibility and the environment, remain the cornerstones of everything that we do.

We stand for equipment optimisation, streamlined circulation flows, process automation, minimum energy consumption & impeccable business ethics.

We continually strive to provide unsurpassed levels of efficiency and service in the sourcing, distribution and after sales care of a select range of quality products, at competitive prices and always with the environment in mind.

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We are the leading supplier of Laundry, Catering and Dry Cleaning equipment with globally recognised clients in almost every country throughout Southern and Central Africa, including Zimbabwe, Mozambique, Botswana, Tanzania, Namibia, Swaziland, Lesotho, Zambia and Malawi.

Our Customers

Our Brands

Lead Household Appliances

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Lead Household Appliances (Pty) Ltd is the sole Southern African agent for Speed Queen domestic appliances.

Lead Catering

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The company also represents leading European brands Fagor in the Industrial Catering equipment sector where it delivers professional equipment and advice from qualified chefs in everything from the smallest bar to the largest industrial kitchens in everything from the most sophisticated Hotels, to the remotest mining camps in Africa.